Miffy Toys UK

Miffy turned 70 years old in 2025 and the appeal hasn't budged. Dick Bruna's iconic Dutch rabbit is one of the most internationally recognised character designs ever made, and the Miffy soft toys, figurines and books are go-to gifts for new parents, christenings and minimalist nurseries.

We stock the official Miffy range in the UK including the classic Miffy plush at every size, themed Miffy plush, Miffy figurines, Miffy books, Miffy night lights, Miffy lamps and the wider Mercis range. Suitable from birth on the soft plush range. Each piece is officially licensed by Mercis BV.

Same-day UK dispatch on weekday orders, free delivery over £25.

Frequently asked Miffy questions

Who is Miffy?

Miffy (or "Nijntje" in Dutch) is the small white rabbit created by Dick Bruna in 1955. She's now one of the most recognised Dutch cultural exports and the lead character in over 30 books and an animated TV series.

Are Miffy toys safe for newborns?

Most Miffy plush in our range is rated 0 plus, with safety stitching and no small parts. Always check the specific item's age rating before gifting to a newborn.

What's the most popular Miffy gift?

The classic 25 cm Miffy plush, the Miffy night light (a popular nursery gift), the Miffy first books set and the rare collaboration plush (Miffy x Sanrio, Miffy x Loungefly, etc.) are the top sellers.

Are Miffy night lights and lamps safe?

Yes. The Miffy lamps are made by Mr Maria, conform to UK and EU electrical safety standards, run on low-voltage LEDs and are rated for use in nurseries.

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