Privacy policy

This Privacy Policy explains how Infinity Collectables (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you visit or make a purchase from www.infinitycollectables.com (the “Website”).

Infinity Collectables is committed to protecting your privacy and handling your data transparently and securely in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our Website, you agree to the practices described in this policy.

1. Who We Are

Infinity Collectables
Website: www.infinitycollectables.com
Email: info@infinitycollectables.com

We are the data controller responsible for your personal data.

2. Information We Collect

We may collect and process the following categories of personal data:

a) Identity & Contact Data

  • Full name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

b) Financial & Transaction Data

  • Payment details (processed securely via third-party payment providers)

  • Order history

  • Purchase behaviour

We do not store full card details on our servers.

c) Technical & Usage Data

  • IP address

  • Browser type and version

  • Device information

  • Time zone setting

  • Pages viewed

  • Time spent on pages

  • Referral source

d) Marketing & Communication Data

  • Email marketing preferences

  • SMS marketing preferences

  • Competition entries

  • Survey responses

3. How We Use Your Information

We process your data under the following lawful bases:

  • Performance of a contract (to fulfil your order)

  • Legitimate interests (to improve our services and prevent fraud)

  • Legal obligation (to comply with tax and accounting laws)

  • Consent (for marketing communications)

We use your information to:

  • Process and fulfil orders

  • Manage payments and refunds

  • Communicate order updates and service notifications

  • Respond to enquiries and customer service requests

  • Improve website functionality and customer experience

  • Prevent fraud and unauthorised transactions

  • Send marketing communications (where consent has been given)

  • Deliver personalised advertising

4. Email & SMS Marketing

Consent

You will only receive marketing communications if:

  • You have opted in, or

  • You have placed an order and have not opted out (soft opt-in under PECR regulations)

You may opt in via:

  • Checkout

  • Newsletter sign-up forms

  • Competitions or promotions

What We Send

Marketing communications may include:

  • Product launches and restocks

  • Pre-orders

  • Limited-time promotions

  • Loyalty offers

  • Abandoned cart reminders

  • Personalised recommendations

How to Opt Out

You may unsubscribe at any time by:

We will process opt-out requests promptly.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable website functionality

  • Store cart contents

  • Analyse traffic and performance

  • Personalise content

  • Deliver relevant advertising

We may use third-party services including (but not limited to):

  • Shopify

  • Google Analytics

  • Meta (Facebook & Instagram) Pixel

  • Google Ads

  • TikTok Pixel

  • Klaviyo or SMS providers

These providers may collect technical and behavioural data via cookies.

You can manage cookie preferences via:

  • Our cookie consent banner

  • Your browser settings

Disabling certain cookies may impact site functionality.

6. Behavioural Advertising & Profiling

We may analyse your browsing behaviour and purchase history to:

  • Understand preferences

  • Improve product recommendations

  • Deliver personalised ads

Advertising may appear:

  • On our website

  • On social media platforms

  • On third-party websites

You can opt out of interest-based advertising via:

  • The Digital Advertising Alliance

  • Your device privacy settings

  • Adjusting cookie preferences

7. Sharing Your Information

We do not sell, rent, or trade your personal data.

We may share your data with trusted third parties where necessary, including:

  • Payment processors

  • Shipping and fulfilment partners

  • Marketing platforms

  • Analytics providers

  • Fraud prevention services

  • Legal or regulatory authorities (where required)

All third-party providers are required to handle your data securely and lawfully.

8. International Data Transfers

Some of our third-party service providers may process data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses

  • Adequacy decisions

  • Approved transfer mechanisms under UK GDPR

9. Data Retention

We retain personal data only as long as necessary to:

  • Fulfil orders

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

Financial transaction data may be retained for up to 6 years to comply with tax regulations.

Marketing data is retained until you withdraw consent.

10. Data Security

We implement appropriate technical and organisational security measures to protect your data against:

  • Unauthorised access

  • Loss

  • Misuse

  • Alteration

However, no internet transmission is ever completely secure, and we cannot guarantee absolute security.

11. Your Legal Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent at any time

To exercise your rights, contact:
info@infinitycollectables.com

We may require proof of identity before processing certain requests.

12. Third-Party Links

Our Website may contain links to third-party websites. Once you leave our Website, we are not responsible for the privacy practices of other sites. Please review their privacy policies.

13. Updates to This Policy

We may update this Privacy Policy from time to time.

Changes will be posted on this page with an updated revision date.

Continued use of the Website after changes are made constitutes acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact:

Infinity Collectables
Email: info@infinitycollectables.com
Website: www.infinitycollectables.com