Hyojo S2 - Krispy Kreme

Hyojo S2 Krispy Kreme is a collectable from the second Hyojo series, produced as a Krispy Kreme collaboration.

Brand collaborations have become one of the strongest currents in collecting, taking a recognisable logo and putting it somewhere it does not belong. Krispy Kreme is an unusually good fit for that treatment given how instantly readable the branding is, and series releases like this are usually bought by people already following the line rather than by casual buyers.

It suits collectors following the Hyojo series, brand collaboration buyers and anyone after something that will get asked about on a shelf.