Sonic The Hedgehog

Gotta go fast. Sonic's third Paramount film opened with a $462m global box office, and the merchandise tail behind it has been the strongest of any 2020s Sega release. Sonic, Shadow, Tails, Knuckles, Amy and Eggman lead the catalogue, with film tie-in product running alongside the classic game line.

What you'll find: Jakks Pacific 4-inch and 5-inch articulated figures (£8 to £18, the entry point for Sonic collecting), First 4 Figures resin statues (£200+, gallery-grade pieces), Funko Pop vinyl across both classic and modern Sonic, Great Eastern plush, Tomy Boom 8 series, and the Sonic 3 movie line including Shadow with the Chaos Emerald.

A few things from running this category: the First 4 Figures Modern Sonic statue is the centrepiece for serious collectors. Limited to under 1,000 units globally and trades around 1.5x retail when discontinued. Jakks Pacific figures rotate quickly, with new movie waves dropping at every Sega anniversary window. The Loungefly Sonic mini backpack is a stealth best-seller for adults who don't want to admit they want Sonic merch.

Sega Genesis 30th anniversary product is still circulating but supply is tightening. If you're chasing a complete Sonic 30 collection, the time to buy is now.

Officially licensed by Sega. Free UK delivery over £25, worldwide shipping.

Related ranges: Super Mario | Nintendo | Funko Pop