The Ultimate Squishmallows Buying Guide UK: Sizes, Squads and Rarities

TL;DR

• Squishmallows run from 2.5in Micromallows to enormous 24in cuddlers. The 7.5in size is the best starting point for most collectors.
• Expect to pay £8.99 to £9.99 for 7.5in plush in our store, or as little as 80p a figure in Squish-a-longs multipacks.
• Rarity comes from retailer exclusives, seasonal drops and the Select Series, not from the price tag.
• Every genuine Squishmallow carries an official Kellytoy tag plus a bio tag naming the character.
• Pick a squad or theme before you buy. Random collecting gets expensive fast.

Walk down any UK toy aisle and you'll find a wall of round, squeezable faces staring back at you. With more than 3,000 characters released since 2017, knowing where to begin is the hard part. That's exactly what this Squishmallows buying guide is for. We sell hundreds of Squishmallows lines at Infinity Collectables, from 80p-a-figure Squish-a-longs to big 12in huggers, and we've packed what we've learned into one page. Sizes, squads, rarity, fakes and real prices in pounds. All of it, collector to collector.

Squishmallows Sizes Explained: 3.5in to 24in

Kellytoy launched Squishmallows in 2017 with just four sizes: 3.5in, 8in, 13in and 16in. The range has grown massively since, and today you'll find everything from 2.5in Micromallows up to 24in giants. Here's how the sizes break down, with typical UK prices and what we currently charge where we stock them.

One quirk worth knowing: Jazwares has retired the 13in size, one of the four originals. Spot a 13in in good condition and it deserves a second look, because nobody is making more of them.

The 7.5in singles are the size we sell most by a distance. We keep around 200 units of Coco the Mint Koala (£9.99) in stock because she simply never stops selling. Our 7.5in plush start at £8.99, which makes this the cheapest way into a proper shelf-sized collection, and for the cuddle sizes, 12in characters like Miel the Yellow Goat come in at £14.99.

Squads, Bio Tags and Why Characters Matter

Squishmallows aren't just animals with names slapped on. Each character belongs to a squad, a themed group released together, and each one ships with a bio tag telling you its name, personality and hobbies. Cam the Cat, one of the original squad of eight from 2017, is still the face of the brand nearly a decade later. Wendy the Frog is another founding member collectors hunt down.

Squads cover almost every theme you can think of. Sealife, fantasy, food, Halloween, Easter, Christmas. Then there are the licensed crossovers, which is where things get dangerous for your wallet. Pokémon Squishmallows are the big one right now, and there are Disney, Star Wars, Hello Kitty and Harry Potter lines too. Our Grinch with Heart 8in plush (£12.99) is a good example of a licensed piece that doubles as a seasonal display item.

Rarity: Exclusives, Chase Finds and the Select Series

Here's the thing about rare Squishmallows: rarity almost never comes from the size or the original price. It comes from how few were made and where they sold.

Three things drive it. First, retailer exclusives, characters made for a single chain in a limited run. Second, seasonal drops that sell through and never return. Third, the Select Series, Jazwares' own limited line. The most famous example is Jack the Black Cat, released in December 2020 as the 500th character with a run of exactly 500 units. He's widely treated as the rarest Squishmallow in existence.

A word of caution from us: secondary market prices swing wildly, and what's hot this year can cool off next year. Buy characters you genuinely love. If one happens to climb in value later, treat it as a bonus rather than the plan. Nothing here is financial advice, it's plush.

Our Squishmallows Buying Guide: Where to Start in the UK

Four steps. This is the advice we give customers who message us asking where to begin.

1. Pick a lane

Decide what your collection is about before you spend a penny. One squad, one animal type, one franchise, one colour palette. A focused shelf of frogs looks far better than thirty random characters, and it gives every future purchase a purpose.

2. Start at 7.5in

It's the sweet spot. Big enough to display, small enough that twenty of them fit on a bookcase, and cheap enough that a mistake doesn't sting. At £8.99 to £9.99 each in our store, you can build a respectable starter squad for under £50.

3. Use multipacks for the thrill

Mystery pulls are half the fun of collecting, and the cheapest way to get that fix is in bulk. The Squish-a-longs 25 pack at £19.99 works out at 80p a figure, the lowest cost-per-pull of anything Squishmallows we stock, and the Squishalongs advent calendar at £29.99 spreads the surprise across twelve doors.

4. Check the tags before you pay

Genuine Squishmallows have a sewn-in Kellytoy tag and a printed bio tag. Fakes usually give themselves away with wonky stitching, thin filling that doesn't bounce back, and misspelt tags. If a deal on a marketplace looks too good, it nearly always is.

Common Mistakes New Collectors Make

We've seen all of these. Some of them we made ourselves.

• Paying rarity prices for common characters. Check how limited a release actually was before paying over retail. Plenty of "rare" listings are shelf stock with a confident seller.
• Cutting the tags off. Fine if it's a cuddle companion. A mistake if you ever want to trade or sell, because tagged examples hold their appeal far better.
• Windowsill displays. Direct sun fades the fabric in months. Keep your squad away from strong light.
• Skipping the squad theme. Random buying feels fun for the first ten, then you're out of shelf space with no collection to show for it.

Squishmallows FAQ

Q: What is the most popular Squishmallows size?

The 7.5in to 8in range. It has the widest character selection, fits standard shelving and costs the least per character among the display sizes. It's our best-selling size too.

Q: How can I tell if a Squishmallow is genuine?

Look for the sewn-in Kellytoy tag, a printed bio tag with the character's name and story, and even stitching. Genuine examples also spring back quickly when squeezed. Buying from an established UK retailer removes the guesswork.

Q: What are the rarest Squishmallows?

Jack the Black Cat tops most lists, with only 500 made in December 2020. Founder's Edition versions of Avery the Duck and Cam the Cat, given to early staff, almost never surface. Retired retailer exclusives sit just behind them.

Q: Are Squishmallows a good investment?

Treat them as a hobby first. A few limited pieces have climbed on the secondary market, but prices move around a lot and there are no guarantees. Buy what you love and you can't really lose.

Q: What age are Squishmallows suitable for?

The standard plush suit virtually all ages. Smaller items like Squish-a-longs and clip-ons carry their own age guidance on the packaging because of size, so check the label for little ones.

Start Your Squad Today

Whether you're after one koala or a full themed shelf, we've got several hundred Squishmallows lines in stock right now, quality-checked and shipped from the UK. Shop the full Squishmallows collection and find the character your shelf is missing.