If you’ve spent any time on TikTok, YouTube, or Instagram lately, chances are you’ve seen people unboxing quirky little vinyl figures called Youtooz. These aren’t just toys; they’re one of the fastest-growing trends in the world of pop culture collectibles. But what exactly are they, how do they compare to Funko Pops, and why are collectors rushing to add them to their shelves?
At Infinity Collectables, we’ve seen demand for these figures skyrocket. Fans of gaming, anime, streaming, and internet culture are quickly realising that these figures are a must-have for any serious collection. In this guide, we’ll break down everything you need to know about these figures — what they are, how they’re different from other collectibles, and which figures you can get your hands on.
What Are Youtooz Figures?
Youtooz launched in 2019 with a simple but brilliant idea: to create high-quality vinyl figures based on internet icons, memes, streamers, and gaming culture. Unlike more traditional collectible brands that focused mainly on blockbuster franchises, these tapped directly into digital fandoms.
Each figure is carefully designed to reflect a creator, character, or trend. They’re usually around 4–5 inches tall, made of vinyl, and come packaged in a unique, themed box with custom art. Unlike mass-produced toys, these figures are often made in limited runs. Once a design sells out, it’s usually gone forever — instantly giving them collectible value.
What really makes them stand out is their attention to detail. From hand-painted features to accessories that capture a character’s personality, these figures feel more like miniature art pieces than simple toys. For fans, they’re a way to celebrate their favourite creators, games, and memes in physical form.
How Are They Different from Funko Pops?
If you’re already a fan of collectibles, you might be wondering how they differ from Funko Pops, the most famous vinyl figure brand in the world. Both are collectible, stylised figures, but there are some big differences:
1. Design and Style
Funko Pops are instantly recognisable thanks to their uniform design — large heads, black button eyes, and simplified features. While charming, they tend to look similar across franchises.
Youtooz, on the other hand, prioritise individuality. Each figure is sculpted to reflect its character’s actual look, personality, or online persona. This means every one feels unique rather than just a variation on a template.
2. Focus on Internet Culture
Funko Pops mostly cover mainstream pop culture: movies, TV shows, video games, and music.
Youtooz lean heavily into internet-first culture — think YouTubers, Twitch streamers, memes, and viral characters. While they do make figures based on games and shows, their bread and butter is the digital fandom space.
3. Limited Edition Runs
Funko Pops are produced in massive numbers and reissued regularly. While there are some rare Funko exclusives, many Pops are easy to find years later.
Youtooz typically produce figures in small, one-time batches. Once they’re sold out, they’re rarely restocked. This makes them more collectible and adds a sense of urgency to each drop.
4. Packaging
Funko Pops come in clear plastic windows within a box that looks largely the same across lines.
Youtooz boxes feature unique, colourful art that reflects the figure inside. Collectors often display both the figure and the box because the packaging feels like part of the product.
Types of Youtooz You Can Collect
These figures have grown rapidly since its launch, expanding far beyond just internet creators. Here are some of the main categories you can collect:
1. YouTubers and Streamers
This is where they began — with figures based on internet personalities like Ninja, MrBeast, Jacksepticeye, and Markiplier. If you follow a gaming channel or streamer, there’s a good chance they’ve been immortalised as one of these vinyl figures.
2. Memes and Viral Culture
One of the most fun aspects of these figures is their embrace of memes. From “Shrek in Crocs” to “This Is Fine Dog,” these figures capture viral internet humour in collectible form. They’re conversation starters as much as display pieces.
3. Gaming Icons
While Funko Pops cover mainstream gaming franchises, Youtooz have created figures for both big and niche games. Expect everything from Minecraft characters to cult-favourite indie titles.
4. Plushies and More
Youtooz isn’t just about vinyl figures. They’ve also expanded into plushies, accessories, and apparel. The plush range has become especially popular, offering soft and huggable versions of fan-favourite characters.
Why Collect Them?
So why are collectors — from casual fans to hardcore hobbyists — so interested in these figures? Here are a few reasons:
Exclusivity: Limited runs mean you’re getting something rare that won’t be easy to find later.
Representation: They capture internet culture better than almost any other collectible brand.
Quality: The figures are well-made, vibrant, and highly detailed.
Value: Because of their rarity, certain figures increase in value over time on the resale market.
Community: Collecting them connects you with a global community of fans who share your interests in creators, memes, and games.
Where to Buy These Figures
Since many of these figures sell out quickly, it’s important to know where you can reliably buy them. Official drops often go live on the official website, but for UK collectors especially, waiting for international shipping isn’t always ideal.
That’s where Infinity Collectables comes in. As one of the UK’s trusted collectible retailers, we stock a wide range of these figures, plushies, and exclusives. Whether you’re starting your collection or hunting down that one must-have figure, Infinity Collectables makes it easy to find the latest drops without the stress of missing out.
Plus, unlike resale marketplaces where prices can skyrocket, buying from Infinity Collectables means you’ll always get authentic products at fair prices.
Final Thoughts: Should You Start Collecting Youtooz?
If you’re passionate about internet culture, gaming, or just love collecting unique figures, These figures are absolutely worth it. They’re fun, limited, and beautifully designed — a true reflection of the creators and trends that define our digital world.
Compared to Funko Pops, they offer something fresher, more detailed, and often rarer. For many collectors, they’re not just figures; they’re a way to showcase the online communities and moments that matter to them.
At Infinity Collectables, we’re proud to help fans across the UK and beyond build their collections. From YouTubers to memes to gaming icons, we’ve got the figures that bring your favourite corners of the internet to life.
So, the only real question is: which Youtooz will you add to your collection first?
