They glow. They hide. They sit in the corner of your shelf doing yoga or pretending to read a book. Meet Smiski, the quirky, glowing collectible that has become a quiet favourite among collectors, design lovers, and toy enthusiasts in 2025.
These tiny phosphorescent figures have captured hearts around the world. While they might not demand attention like flashier pop culture icons, that’s part of their appeal. The charm lies in its subtlety, mystery, and glow-in-the-dark magic.
What Are Smiski Figures, Anyway?
They are small, glow-in-the-dark vinyl figures created by the Japanese brand Dreams Inc. Each figure comes in a blind box, so you won’t know which pose you’ll get until you open it. Every series typically includes six standard figures and one secret rare. Their signature trait is hiding in small spaces, such as on your bookshelf, in your bathroom, or beside your monitor.
Since launching in 2015, they have grown from a niche novelty item into a collectible brand with various themed series, including Living, Bath, Yoga, Museum, and most recently, Dressing and Exercising. Their whimsical poses and soft glow have earned them a loyal global following.
The Allure of the Blind Box
Part of Smiski's success matches what we've seen with other collectibles: the thrill of the unknown. Blind box culture taps into something instinctive—a surprise, a gamble, a rush of excitement. Whether you’re hoping for the rare figure or just adding to your favourite series, each unboxing becomes a mini-event.
Collectors connect through online forums, TikTok, and Reddit, sharing haul videos, swapping duplicates, and celebrating secret discoveries. There's a kind of excitement around them that feels more wholesome than hype-driven releases—an experience that balances fun with calm.
The Glow Factor
Smiski figures aren’t just cute; they glow. Made from a soft, phosphorescent material, they absorb light during the day and emit a gentle greenish glow at night. This effect adds an ethereal quality, making them perfect for nightstands, office desks, and cosy shelves.
In a world filled with overstimulation, They provides a sense of calm. They’re collectibles that don’t demand attention but quietly improve your space.
Everyday Scenarios, Quirky Poses
One reason collectors love these figures is their relatability. Each figure mimics simple, everyday actions like stretching, thinking, washing, dressing, and meditating. These ordinary moments come to life with just the right touch of exaggeration and charm.
In 2025, the series has ventured into even more creative areas. The Museum line features tiny statues imitating famous artworks, while the Hippers line allows you to stick them onto surfaces like laptops, mirrors, or walls, creating the illusion that they’re peeking over the edge. It’s subtle, it’s cheeky, and it’s very collectible.
Why They Are Trending Now
They have gained popularity worldwide thanks to a few converging trends:
The Rise of Soft Collectibles: As more adults embrace toys and figures for relaxation and decoration, they fit perfectly into this category of gentle, comforting design.
Social Media Moments: unboxings, shelf reveals, and “where do you hide your Smiski?” videos are trending across Instagram and TikTok.
Low Commitment, High Joy: With relatively low prices (around $10-15 per figure), collecting them is affordable while still offering the thrill of mystery and discovery.
The Collector Culture
While Smiski isn't about bragging rights or resale value like some luxury toys, there’s still a strong collector community. Completing a series—especially with the secret rare—feels like a genuine achievement. Some fans even build elaborate displays or dioramas, creating mini-environments that reflect each figure’s personality.
Others personalize their collection based on where they display them: yoga Smiski on the bookshelf, bath Smiski by the tub, museum Smiski in a display cabinet. It’s a flexible way to express yourself through design.
What to Watch: New Drops and Counterfeits
With popularity comes imitation. Counterfeit figures have started appearing on secondary markets, often with poor glow quality or misprinted details. For new collectors, it’s best to buy directly from trusted retailers like Infinity Collectables to ensure authenticity.
The 2025 line-up has also hinted at several exciting drops, including a new "Smiski Kitchen" series, a glow-paint variant line, and rumours of seasonal exclusives for Halloween and Christmas. These drops will likely sell out quickly, so staying involved in fan groups or keeping an eye on drop calendars can be helpful.
Display Ideas for Your Collection
These aren't just for kids or hardcore toy collectors. Their design blends well with minimal, cosy spaces:
Desk Corners: Place one behind your monitor for an end-of-day glow.
Bookshelves: Tuck them between novels or next to a favourite plant.
Nightstands: A relaxing bedtime companion without the blue light of screens.
Bathroom Shelves: Especially fitting for the Bath series—a subtle, silly surprise.
You can also group them based on pose themes, moods, or rooms. Their small size and glow effect make them perfect for customizing your space without clutter.
Smiski at Infinity Collectables
At Infinity Collectables, we love celebrating the art of collecting, and these figures perfectly represent that idea. We stock curated selections from each series, and we offer display accessories and gift bundles that are ideal for new or experienced collectors.
Smiski reminds us that collectibles don’t have to be loud or limited to franchises. They can be soft, quiet, and deeply personal. Whether you're just starting your collection or searching for that one secret rare, we're here to help you bring a little glow into your life.
Final Glow-Up Thought
In a collectible world often filled with extreme exclusivity, they provide a refreshing sense of calm and quiet joy. They’re unique little characters, ideal for people who appreciate personality in a small package. If you want to start or expand your collection, these glowing figures give you a tiny but impactful piece of magic, one hidden corner at a time.
Explore the glow, join the collecting community, and let a little Smiski brighten your space at Infinity Collectables.
