Colorful lineup of quirky Fuggler plush toys with unique facial expressions displayed on a collector's shelf.

Why Jellycat & Labubu Are Everywhere Right Now

Jasmine Cole Jasmine Cole
4 minute read

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The plushie world is having a serious moment, and two names are leading the charge: Jellycat and Labubu. These aren’t just childhood throwbacks they’re a full-blown cultural phenomenon. If you’re into collecting or just have a soft spot for the odd and adorable, it’s time to pay attention to Fugglers, the new lineup at Infinity Collectables that’s got all the makings of the next big thing.

Why Everyone’s Talking About Jellycat and Labubu

Jellycat: The TikTok Darling

Since launching in London back in 1999, Jellycat has become a staple of plush collecting. Its popularity skyrocketed during the pandemic, but thanks to social media, the love hasn’t slowed down. TikTok is full of Jellycat hauls, collection tours, and styling videos. You’ll even find people queuing at stores to grab the latest drop. It’s wild.

The Amuseables line is especially popular think plush croissants, coffee cups, even sushi. They’re irresistibly quirky and completely photogenic. Some of the rarer ones have become collector gold, going for serious cash online.

Labubu: The Mischievous Favorite

Labubu, the brainchild of artist Kasing Lung, brings a different kind of charm. With its pointy teeth and devil-may-care vibe, it leans into the "ugly cute" aesthetic. It started off niche, but after a few high-profile social media appearances, demand exploded.

Now, Labubus are turning up on designer bags and flying off shelves. Their blind-box drops and scarcity have only boosted the hype. For fans of funky, edgy collectibles, Labubu hits the sweet spot.

What ties Jellycat and Labubu together is more than just cuteness. They represent a broader trend: a craving for comfort, personality, and nostalgia with a dash of exclusivity.

What It Says About Pop Culture and Collecting

  1. Comfort is Key
    These plushies are more than toys. They're a way for people to cope, to smile, to remember what it feels like to relax.

  2. Limited is Legendary
    The scarcity game works. Limited releases and mystery drops make each find feel like a win.

  3. Influence Matters
    One shoutout from a celeb or viral post, and boom everyone wants one. Social media gives plushies star power.

  4. Style Meets Softness
    These toys double as accessories. Whether clipped onto a bag or displayed on a shelf, they’re a fashion statement.

Meet Fugglers: The Plushies with Personality

If you love Jellycat’s charm and Labubu’s bite, Fugglers are the perfect next step. Available now at Infinity Collectables, they bring something totally different to the table. Each Fuggler sports a unique expression grins that are a little creepy but somehow still lovable.

  • Bold Looks: You can’t scroll past a Fuggler. Their faces are bizarre in the best way.

  • Comfy but Weird: They’re soft and squishy, but with a twist. Think of them as the rebels of the plush world.

  • Made for Sharing: Fugglers are social media gold. Post one, and you’ve got instant engagement.

How to Jump on the Trend

  • Show Them Off: Like any great collectible, Fugglers are meant to be seen. Desk, shelf, bag they’ll fit in and stand out.

  • Don’t Wait Around: Trends move fast. The best designs go quickly, and early collectors always have the best stories.

  • Get Involved: Share your finds, swap with friends, join the community. That’s half the fun.

Ready to Start Your Fuggler Collection?

They’re weird, they’re wonderful, and they’re waiting for you. Check out the full Fuggler range now available at Infinity Collectables:

Explore Fugglers at Infinity Collectables

Whether you’re a seasoned collector or diving in for the first time, Fugglers offer a new kind of plush experience one that’s playful, edgy, and endlessly collectible.

Wrap-Up

  • Jellycat and Labubu have redefined what plush collecting looks like in the social media age.

  • Fugglers are stepping up as the next offbeat collectible you’ll want on your shelf.

  • Nostalgia, uniqueness, and a touch of strangeness are driving this wave and it’s only growing.

Be bold. Be weird. Make space for a Fuggler in your life.
Get Your Fugglers Now Before They Sell Out 

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