If you've spent time on TikTok, checked out Instagram stories, or even browsed trendy areas in Tokyo, Paris, or New York recently, you've likely seen a Labubu- the strange little creature with big eyes, sharp teeth, and a playful expression. This fuzzy figure has emerged as one of the standout pop culture icons of 2025. In a few short years, it has transformed from a niche designer toy into a fashion statement and a lifestyle symbol.
This creation comes from Hong Kong artist Kasing Lung and is brought to you by collectible toy brand Pop Mart. It first appeared in "The Monsters" art figure line. Its journey from obscure shops to high-fashion runways and viral online posts highlights the impact of design, scarcity, and cultural timing.
From Underground to Everywhere
The collectible didn't go viral quickly. Its rise has been gradual, partly fueled by endorsements from major celebrities. When Blackpink’s Lisa showcased one on her keychain earlier this year, it sparked a wave of interest. Within hours, collector forums and social media platforms were buzzing with users keen to find the same figure.
Other celebrities soon jumped on board. Rihanna, Dua Lipa, and even Kim Kardashian were seen with variations of the creature attached to their high-end bags. Designers began to include it in accessories and limited collections, making it clear that this was more than just a toy—it was couture.
The Blind Box Appeal
A big part of this phenomenon's charm lies in the blind box packaging. Pop Mart’s format adds an element of surprise—fans have no idea which figure they will receive. Some versions are common, while others are ultra-rare secret editions. This randomness creates the same excitement as opening a pack of vintage trading cards or hunting for shiny Pokémon.
Social media also plays a crucial role. Unboxing videos, swap forums, and community chats fuel the excitement of the chase and discovery. The allure of the unknown has turned these toys into lifestyle trophies. With resale values for rare editions reaching thousands, they have become both an investment and a hobby.
Cute Meets Creepy
So, what sets this creature apart from other plush or vinyl figures? It breaks the mold. Its unsettling yet adorable look taps into the growing "ugly-cute" trend—a pushback against overly polished cuteness. With its jagged grin, wild hair, and large, slightly eerie eyes, it has a weird charm.
This style resonates with Gen Z and younger millennials, who value individuality and imperfection in their fashion, media, and digital expressions. It’s less about perfection and more about standing out. Each toy edition has its own unique charm, and fans see them as mini art pieces rather than just products.
A Red-Hot Market
The sales figures reveal the trend. In 2024, Pop Mart experienced over 700% growth in sales related to this line. This trend continued to escalate in 2025, with new plush editions, oversized figures, and themed collaborations—including upcoming anime adaptations and luxury fashion partnerships—adding to the excitement.
Rare editions have sold for $1,500 or more on secondary markets. Recently, a limited 4-foot mint green figure sold for an astonishing $170,000 at auction. It’s not just about being a fan anymore—it’s about status.
Streetwear Meets Toy Culture
What’s truly surprising is how the figure has blended into fashion culture. During Paris Fashion Week, stylists paired luxury looks with smaller versions of the toy. Influencers have showcased them in streetwear outfits and at red carpet events.
This mix of fashion and collectible culture highlights how playfulness, nostalgia, and personal style have changed modern fashion. These figures are no longer just for display; they are worn with pride, styled with intention, and shared online.
Imitations and Issues
With rapid popularity comes criticism. Environmental advocates point to the waste from blind box packaging. Longtime collectors have raised concerns about inconsistent quality as demand increases.
Then there's the rise of counterfeits. Knockoffs, humorously called "Lafufus," have appeared in online marketplaces and from street vendors. Some fans even embrace these fakes, turning them into a joke within the collecting community.
While many continue to enjoy the craze, market analysts warn that oversaturation could hurt the trend. Too many releases or a decline in uniqueness might push fans away.
What Comes Next
An official anime adaptation is set to launch later this year, which could attract a new audience. Pop Mart is also planning to expand into Europe and the U.S., with new storefronts and exclusive regional drops.
With potential collaborations on the horizon, such as gaming partnerships or luxury brand mashups, the brand appears ready to stay at the forefront. However, its longevity will rely on innovation, balance, and maintaining an air of mystery.
For those new to this colorful world, now is an excellent time to dive in. Whether you want to create a display, join the community, or find a distinctive gift, Infinity Collectables has a curated selection to help you get started.
Unbox the excitement, find the unexpected, and embrace the unusual by . This could be the strangest and most delightful collectible trend of the decade.
Why Now’s the Time to Collect:
The toy turned trend, Labubu, is a mix of design, excitement, celebrities, and community. It isn’t just attached to bags; it’s central to collectible culture in 2025.
Thinking about turning a Labubu into a collectible display or conversation piece? Our curated selections and accessories can help. Check out our Infinity Collectables collections for stylish ways to showcase your passion.
